Joe Caroff inspired my creative vision with his ability to tell the story summed up into one logo. The many famous logos that he created include 007 and Manhattan movie posters.

The intention for my design is to bring awareness about the benefits of growing and harvesting hemp for environmental benefits. The United Nations listed 17 goals for sustainable themes and I chose Life on Land because I am a person who loves the outdoors and enjoys activities from kayaking, hiking, hunting, and fishing. Life on Land promotes the sustainable use of managing forest, desertification, and loss of biodiversity from global deforestation. The hemp plant helps to restore every aspect of the goal and U.S Hemp Roundtable is a non profit organization who’s coalition of Farmer’s, Businesses, and Political leaders come together to make a change.
